Sensoydne is an established brand with a strong ethos of authenticity. One of the cornerstones of this ethos is that the dentists themselves are not affiliated with the brand, and that their endorsement is their own and validated by their own experiences using the product with their clients.

However there are aspects of the product which Sensodyne would like mentioned during interviews. To achieve both aspects, an independent interviewer was brought in, and given two hours with the dentists to interview them authentically about their experience with the product.

Our approach was to create a natural environment for this interview to take place within, making the dentists feel as comfortable as possible. We shot on location at a real dentist surgery, giving our interviews the authenticity whilst providing a premium feeling in keeping with the brand.

The crew comprised a Director, DoP, Camera Operator, Gaffer, Soundie, DIT, Location, Hair and Makeup and Art Director.

During the shoot, the client separated themselves in a different location to watch the interviews remotely and keep the dentists interviews as natural and free flowing as possible whilst providing valuable feedback to the Director and Producer.